Your trusted partner in advancing sustainable tourism
We believe that every responsible choice made by travelers and businesses is a step towards preserving the natural wonders of this region for generations to come.
As advocates for responsible travel, we embark on a journey to harmonize the pristine beauty of the region with sustainable practices. Our certification and consultancy services are driven by a passion for serving our community and environment by preserving the natural wonders, empowering local communities, and fostering a sustainable future for Gilgit-Baltistan.
Join us in nestling the pristine beauty of our region while creating positive impacts for the communities that call this breathtaking landscape H.O.M.E.
Our vision is to be the first driving force for sustainable tourism in Gilgit-Baltistan. We strive to guide destinations and businesses towards certifications that recognize their commitment to responsible practices, fostering a culture that embraces sustainability and a deep appreciation for the region’s cultural and ecological diversity.
Our commercial activities are committed on a social mission to uplift local tourism industry to ensure their viability and global recognition with experts from diverse backgrounds to back up and support their endeavors.
Our multidisciplinary team strives together to bring a wealth of knowledge, diverse perspectives, and a collaborative spirit to the forefront of environmental stewardship.
Our commitment to sustainable tourism and environmental stewardship at Sustainable Tourism Hub is guided by a visionary leader, Ms. Sobia Mustafa.
As our Lead Consultant on Sustainable Tourism and Environmental Sustainability, she brings a wealth of expertise and a passion for creating environmental awareness in Pakistan and specifically in Gilgit-Baltistan.
Ms. Sobia Mustafa believes in the transformative power of sustainable practices, where responsible tourism becomes a driving force for environmental conservation and social harmony.
Areas of Expertise
As a Scientific Officer at the Gilgit-Baltistan Environmental Protection Agency (GB-EPA) since 2016, I have been working on multiple projects focused on awareness and outreach, pollution control, environmental legislation, monitoring, and sustainable development in the region. I strongly believe that active engagement and participation of local communities are essential to achieving sustainability in mountainous areas. Collaborative approaches that involve the knowledge, traditions, and expertise of residents empower them to become stewards of their environment. This promotes a sense of ownership and responsibility, leading to positive impacts on both communities and mountain ecosystems. Let us work together to ensure a sustainable future for our environment and communities.
Area of Expertise
Zobia Baig is the digital storyteller behind our social media adventures! She is a resident eco-travel enthusiast, weaving tales of adventure and sustainability through our social media platforms. With a wealth of knowledge on responsible tourism practices and a keen eye for stunning visuals, Zobia Baig brings destinations to life while emphasizing the importance of mindful travel.
Follow us on social media to learn about hidden gems off the beaten path, discover eco-friendly accommodations, and gain practical tips on minimizing your environmental impact while exploring the world. Let her be your guide to unforgettable journeys that leave a positive footprint on the planet.
Areas of Expertise
Shahab D. Mirza is an accomplished IT Professional with over 8 years of expertise in Web Administration and Technical Support. Armed with a bachelor’s degree in Computer Science, he brings a robust educational background to his career. with fluency in English and Urdu, and working proficiency in Farsi/Dari.
Shahab has collaborated with prestigious organizations like Asian Development Bank, Alight International (formerly American Refugee Committee), and the Pakistan Alliance for Girls Education, contributing his specialized skills in web technologies and digital communications to drive projects forward. His dedication to utilizing technology as a catalyst for positive change, combined with his commitment to excellence and innovation, makes him a valuable asset for us.
Areas of Expertise
